Crafting a Unified Digital Experience

The Challenge

LME managed multiple world-class events, each with its own website, leading to a fragmented digital presence. The challenge was to consolidate these into a cohesive, user-centric platform that could cater to diverse audiences, including participants, charities, sponsors, and spectators.

Goals & Constraints

• Goals:

  • Unify multiple event websites under a single platform

  • Enhance user experience across all events

  • Streamline content management for internal teams

• Constraints:

  • Maintain unique branding for each event

  • Ensure scalability for future events

  • Integrate with existing third-party systems

Research & Discovery

Conducted comprehensive workshops, stakeholder interviews, and competitor analysis to understand user needs and business objectives. Developed detailed personas representing key user groups to guide design decisions.

Ideation & Concepting

Developed wireframes and prototypes focusing on:

• Modular design to accommodate various event-specific content

• Intuitive navigation tailored to diverse user journeys

• Responsive layouts for seamless access across devices

Design Process

Implemented a modular architecture using Sitecore Helix principles, enabling:

• Efficient management of multiple sites within a single solution

• Consistent user experience across different events

• Simplified content updates and maintenance

Testing & Validation

Conducted usability testing with representatives from each user group to validate design choices. Iterated on feedback to refine navigation, content hierarchy, and accessibility features.

Final Solution

Launched a centralised, multi-site platform that:

• Provides a cohesive digital experience across all LME events

• Allows for easy scalability and addition of new events

• Empowers internal teams with streamlined content management tools

Impact

Impact metrics measured post-launch:

• Improved user engagement metrics across all events

• Reduced content update time by 40%

• Enhanced brand consistency and recognition

• 4,246% increase in website traffic

• 30% reduction in bounce rate

• 1.3 million page views

• Sitecord Award: Honour Mention: Best Digital Experience Transformation

Reflection

This project underscored the importance of user-centered design in creating scalable digital solutions. The modular approach not only addressed current needs but also positioned LME for future growth and adaptability.